Amazon, Meta join fight to end Google Pay, PhonePe dominance in…
Amazon and Meta are among the big companies set to lobby India’s payments body over the dominance of Walmart-owned PhonePe and Google Pay in the country’s fast-growing instant payments network. Executives representing platforms including Amazon Pay, WhatsApp, CRED, MobiKwik, and Flipkart’s Super.money are scheduled to meet the National Payments Corporation of India on Thursday, TechCrunch has learned. The body operates the Unified Payments Interface (UPI), India’s instant payments system that processes billions of transactions each month.
The meeting comes over a year after India deferred plans to cap the market share of UPI apps at 30% until December 31, 2026, a measure that would have limited any single app’s share of UPI transactions. Among the proposals are restrictions on how dominant apps onboard users and use contact data, calls for fair access to features such as autopay and payment mandates, and requests for incentives and regulatory support to help emerging players compete. OpenAI ends Microsoft legal peril over its $50B Amazon deal DeepMind’s David Silver just raised $1.1B to build an AI that learns without human data The Stanford freshmen who want to rule the world … will probably read this book and try even harder Two college kids raise a $5.1 million pre-seed to build an AI social network in iMessage Meta’s loss is Thinking Machines’ gain Google to invest up to $40B in Anthropic in cash and compute OpenAI releases GPT-5.5, bringing company one step closer to an AI ‘super app’
Analysis: Why This Matters
This matters because moves around Google Pay can reshape product roadmaps, valuations, and how everyday users interact with tech.
Key Takeaways
- Executives representing platforms including Amazon Pay, WhatsApp, CRED, MobiKwik, and Flipkart’s Super.money are scheduled to meet the National Payments Corporation of India on Thursday, TechCrunch has learned.
- That scale far outpaces rivals such as Paytm, Flipkart’s Super.money, CRED, Amazon Pay, and MobiKwik.
- Amazon and Meta are among the big companies set to lobby India’s payments body over the dominance of Walmart-owned PhonePe and Google Pay in the country’s fast-growing instant payments network.
Watch for follow-up announcements from competing platforms — the industry rarely stays quiet for long after news like this.
Source: TechCrunch