Instagram cracks down on content aggregators
Instagram announced on Thursday that accounts that regularly repost content they didn’t create, or primarily share other people’s work as photos and carousels, will no longer be eligible for recommendations across the app. The Meta-owned platform says the idea behind the change is to ensure creators of original content get the credit and distribution they deserve.
The update targets content aggregators that don’t post original content and instead simply re-upload others’ posts. Instagram classifies original content as content someone wholly created or reflects their unique perspective, such as photos or videos they took, or content they designed.
Additionally, Instagram sees content that someone materially edited as original content. For instance, using existing third-party content, such as meme templates or popular clips, is fine as long as users edit it by adding a element that enhances the content, the company says. “For example, an original meme transforms another creator’s photo or video,” Instagram explained in a blog post. “When meme creators add humor, social commentary, cultural references, or a relatable take by incorporating elements such as unique text, creative edits, and voiceover on a photo or video, they’re producing something original.
It’s worth noting that this change won’t affect how Instagram shows people content from aggregator accounts they follow. OpenAI ends Microsoft legal peril over its $50B Amazon deal DeepMind’s David Silver just raised $1.1B to build an AI that learns without human data OpenAI could be making a phone with AI agents replacing apps The Stanford freshmen who want to rule the world … will probably read this book and try even harder Two college kids raise a $5.1 million pre-seed to build an AI social network in iMessage Meta’s loss is Thinking Machines’ gain Google to invest up to $40B in Anthropic in cash and compute
Analysis: Why This Matters
April Tickets updates are leading indicators — what looks like a small change today often becomes an industry-wide shift tomorrow.
Key Takeaways
- Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.
- Register now for unfiltered fireside chats and VC insights with leaders from Uber, Replit, Eclipse, and more.
- The first StrictlyVC of 2026 hits SF on April 30.
We'll track responses from analysts, regulators, and rival companies as they come in.
Source: TechCrunch