X announces a rebuilt ad platform powered by AI
Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday. The tech company initially struggled to grow ad revenue in the first few years of Musk’s reign, leading it to shift its focus to other monetization channels, including AI and subscriptions.
as reported by X, it has begun a “phased rollout” of the new platform, which it claims will have more modern “retrieval and ranking systems,” powered by AI. AI will be used to enhance the campaigns, offering better results, more relevant ad placements, and precise targeting, as reported by X. “Very few companies would have the ambition and technical courage to completely rebuild their entire advertising platform in such a short timeframe.
This is classic X and xAI — bold, fast, and focused on building something substantially better for advertisers,” said Monique Pintarelli, head of global advertising at xAI, in a statement posted on X . “We are designing this new ad stack to enable more rapid and seamless integration of ongoing innovation. Advertisers can expect a smooth delivery of continuous improvements and a regular drop of new features as we keep pushing the platform forward.” It’s not surprising that rebuilding X’s ad platform was a priority for the company after it merged with Musk’s xAI last year.
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Analysis: Why This Matters
April Tickets updates are leading indicators — what looks like a small change today often becomes an industry-wide shift tomorrow.
Key Takeaways
- Google, Meta, and others have been enjoying a “digital ad boom,” The New York Times noted this week, as AI systems have helped to automate the various aspects of marketing, from ad creation to targeting to measurement.
- Elon Musk’s X is still trying to woo back advertisers — this time with a rebuilt, AI-powered ads platform that started to rollout on Thursday.
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Expect product, hiring, and pricing reactions across the sector in the coming weeks.
Source: TechCrunch